Reality Check 1

Smarties Blue Cat Commercial 

http://www.youtube.com/watch?v=BGht7pj9Z44

· Where does this product come from? Who created it? Who owns it? 

This Product comes from Nestle which is a candy company. The Product is a type of chocolate bar with rainbow colored pieces. 

· How is this product distributed, shown or sold to the public? Who profits? 

This product is distributed throughout the public by a series of television commercials (in link). The company, Nestle and Smarties profit off of this product. 

· Who is the audience/projected consumer? What is the purpose of the product? 

The audience for the advertisement seems to be projected  to young adults and children for it is a candy bar advertisement and it features a blue talking cat. The purpose of this product is to eat it.  

· What is the purpose of this product? Entertainment? Information? Persuasion?

The purpose of the commercial  is to inform the viewer about the upcoming new flavor of Smarties (blue). This advertisement purseuded you to buy this product by enticing the viewer with a contest to win a Macbook Pro. 

· Who is the intended (target) audience? How and why might this product appeal to its intended audience? 

The Target Audience is young adults. This advertisement appeals to young adults because of the silly nature of the cat and the contest involved in the commercial for a Macbook Pro which will appeal to university students.

· How does this product appeal to you? What things do you like and dislike?

This Product does appeal to me because I find the blue, talking cat quite comical, I also like how the commercial is short and sweet to get its point across. The only thing i would change would to have the male actor say something rather then just being in the background. 

· What does this product appear to be saying on a surface level? 

This product is basically saying that if you buy the new blue Smarties, you could win a Macbook Pro.

· What are the values and ideology behind this product? 

I don't believe theres any real values to the commercial, it seems rather light and superficial to me personally. 

· Does the text present the beliefs of one particular group? 

I believe the text of the commercial represents the beliefs of Smarties and Apple but not necessarily Nestle. 

· What stereotypes, if any, are presented? To what effect? Do you share these beliefs? 

I don't believe any stereotypes were involved in the duration of the commercial. 

· What techniques are used to reach and hold the audience? 

The Techniques the commercial used to reach and connect with their audience were, enticing them with a contest and by having a strange talking, blue cat. Because we are not used to seeing blue, talking cats roaming the alleyways it immediately catches our attention because it simply looks odd. 

Visions of Light

1. Why were the early non-talkie movies so free with camera movement and location?

Silent films were able to be so fee with movement and location because background noise isn't an issue. This makes it easy to pick and choose locations because to shoot with sound you need to have a certin amount of quiet, so it might be hard to shoot in perhaps times square. By eliminating sound from the equation it doesn't matter how loud the setting is.

2. What were the issues with the very first talkie movies?

The issues with the very first talkie movies were synchronizing the sound with the movement, insufficient playback volume, and the challenge of recording fidelity.

3.Why did 'Citizen Kane' have such a great impact- List some reasons

Citizen Kane had such a great impact because it used storytelling techniques such as using flashbacks from different points of veiw to tell a story. This was a technique unheard of by the rest of hollywood making Citizen Kane a great impact in film history.    

4. What is film noir?

Film noir is a cinematic term used primarily to describe stylish Hollywood crime dramas, particularly those that emphasize cynical attitudes and sexual motivations. Hollywood's classic film noir period is generally regarded as stretching from the early 1940s to the late 1950s.

5. How was color first introduced to film?

Color was first introduced by a film entitles "The World, The Flesh and the Devil which was the world's first full-length feature color film. Hollywood was just prefecting the process in 1939, and later that year two other major films were released with this new process including; "Gone with the Wind" and "The Wizard of Oz". 

6.What effects did the widescreen format have on cinematography?

The widescreen format in cinematography flourished throughout the 50's 60's and 70's and caused a rise in popularity of the television.


Ms. Miedema, I didnt see the other half of the film so i can cant answer the last couple questions.